For maybe 10 years now the idea of using stories to sell your product or service is really gaining ground. Yet the art of storytelling goes way back to the 1920’s and 1930’s. Bruce Barton a legend in the advertising industry became the most sought after person to write ads for various businesses. Because he wrote them in stories and they sold like crazy!

Telling a story to sell something is extremely powerful. By telling a story you are bringing the reader into your world. Stories speak to both parts of the human mind – its reasoning and emotions.

Joe Vitale a well known Hypnotic Writing Expert explains this concept in his book “The Seven lost Secrets of Success” Here is an excerpt from that book I think will help you understand what we are talking about here:

- “If I told you, “These shoes will make your feet feel better,” you’d shrug your shoulders and move on. But if I told you about how my feet once ached so painfully that I cried in bed at night, and how I one day discovered a pair of amazing shoes that made my feet feel like they were on air cushions, you’d perk up and listen. Why? Because I told you a story”

Telling your readers a story will grab them at the core and they will listen to every word you say. Then they will want to hear what helped them in the end. Thus brings the call to action. The emotional trigger that will get them to buy what it is you are selling.

This works so well because it draws them in and gives them something they can relate to and understand. They don’t want to read some hard pitched sales letter full of hype. People love a good story especially one that tells them how to solve something.
Why do you think there are so many seminars out there? The speaker at a seminar tells them a story about that particular topic.

Look at how many books are being sold around the world. They are stories. Just look at your television the shows are stories. Stories sell, that is all there is to it.

Once you grasp this concept, you will be well on your way to writing the most effective sales page you have ever made. Your sales page conversions will skyrocket.