At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set
up. They really DON’T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?

The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…

*************************************************
YOU’RE ABOUT TO LEARN HOW TO DO IT!
*************************************************

Here’s what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he’ll
also teach you how to actually start making money with
it right away and into the future.

If you’ve been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I’ll tell you more
about that later. First, let’s talk about the videos
themselves.

If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:

http://www.minisiteprofitsexposed.com/?thankyou-page=87822

*************************************************
OVERALL QUALITY
*************************************************

It’s important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.

The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don’t think I’ve ever seen someone
make videos that are this high quality before.

He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.

Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you’ll
agree that he has succeeded.

Now let’s move onto…

*************************************************
THE ACTUAL VIDEOS
*************************************************

Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

If you’re in a hurry, you can just check the
videos out right now for free. Here’s the URL:

http://www.minisiteprofitsexposed.com/?thankyou-page=87822

VIDEO 1 – INTRODUCTION

This videos introduces you to the entire course, as
well as the teacher himself. You’ll learn what you can
expect from the course, and why it’s structured the
way it is.

Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn’t come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he’s talking about. By the
end of this video, you will have no doubt.

By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he’s willing to relax, and trust that what you’re
telling him is sound advice.

VIDEO 2 – THE BASICS

This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it’s important to
pay close attention to this one.

You’ll learn:

* What mini-sites are, and what makes them different
from regular content sites.

* Which businesses they work well for… and which ones
they don’t.

* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.

VIDEO 3 – SQUEEZE PAGES

This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?

The answer is ’squeeze pages’. This video will teach
you:

* Why using a squeeze page is far superior to other
opt-in methods.

* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in
rate.

* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of
money).

* The most important to include in your opt-in process
that will make sure that people actually receive your
email.

After watching this video, you’ll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you ‘take action’ on. You’ll be so excited about the
possibilities, that I guarantee you’ll go and create
your own squeeze page right away.

VIDEO 4 – MINI SITE COPYWRITING – PART
ONE

Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.

Specifically, you’ll learn:

* Why you need to learn copywriting, even if you “hate
to write”

* What a compelling offer looks like, and how to tell
the difference.

* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.

* A simple trick you can use in your opening to make
your reader want to learn more.

There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…

VIDEO 5 – MINI SITE COPYWRITING – PART
TWO

This video dives right into the individual components
of a killer sales letter. You’ll learn how to create
the “secret structure” of a mini site sales letter
that makes big money. Specifically, you’ll learn:

* How to create captivating body copy that draws your
reader into the sales letter.

* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product

* How to take the risk off people’s shoulders, so
they’ll feel safe buying from you.

* How to craft your ‘call to action’, and get people
to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer
instantly.

This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational
products.

VIDEO 6 – HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.

This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.

VIDEO 7 – HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the ’size’ of
your orders. You’ll learn:

* The psychology of ‘upselling’, and how to use it
make your customer spend even more money with you.
The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you’ve been leaving on the table by skipping this
step.

* 5 simple techniques to increase your profit by up to
100%.

If you’ve already got a mini site that’s up and
running, this video will make a big difference for you
right away. Use any of these ‘plug and profit’
strategies to increase your income literally
overnight!

VIDEO 8 – CREATING AN AFFILIATE SALES
FORCE

If there’s one thing I’ve noticed that all successful
marketers have in common, it’s that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.

If you’ve ever dreamed of having an army of motivated
sales people working hard to make you money, then
you’re going to love this video. Michael will teach
you:

* What an affiliate program is, and how to set one up
very quickly.

* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).

* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.

* How to motivate affiliates to sell for you.

VIDEO 9 – MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don’t have to. You’ll learn:

- Why people do judge a book by its cover… and how to
capitalize on that for your mini-site

- The single biggest reason people don’t buy from a
mini site, and how you can apply this ‘instant fix’.

- The single biggest thing that will kill your
mini-site (it’s not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)

- Two list building mistakes that’ll cripple your
long-term profits.

VIDEO 10 – SECRETS OF CREATING A
PRODUCT FUNNEL

This video will walk you through the process of
designing a product line that will make you a TON of
money. There’s a lot more to it than you’d think,
which is why this important concept (which was taken
from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you
can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you… completely on autopilot!

This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.

VIDEO 11 – OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn
all of Michael’s secrets for getting top notch
freelancers to help you create your mini site empire
in record time.

Let’s face it, you can’t be an expert at everything
that mini sites require. For example, it’s really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.

And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.

VIDEO 12 – OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your
mini site is if you don’t get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don’t get the proper education.

Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you’ll learn:

* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.

* 3 ways to get targeted traffic without spending a
dime.

* 2 ways to leverage the experience and contacts of
other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know
what to do right away to begin driving targeted
visitors to your mini site.

Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:

http://www.minisiteprofitsexposed.com/?thankyou-page=87822

*************************************************
DELUXE VIDEOS
*************************************************

Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it’s free?

If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

*************************************************
VIDEO 13 – DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************

This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.

You’ll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.

Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out
creating new mini sites and developing new products.
This video will show you how.

*************************************************
VIDEO 14 – LIST BUILDING SECRETS
*************************************************

In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He’ll not only teach you what to
add to your mini site, but he’ll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.

Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.

You’ll also learn the best places to actually put the
opt-in email form on your mini site. You’ll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.

I have a hunch that you’ll find yourself referring to
this video over and over again.

*************************************************
VIDEO 15 – MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************

When you think about all the ’stuff’ you can do to
drive traffic to your site, it’s hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to
wonder what you should do when you start a new mini
site. You’ll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!

*************************************************
VIDEO 16 – MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************

In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you’ll want to pay extra close
attention to this one.

Think about it… if you’re going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you’d want to make the most amount of money
possible from it.

In this video, you’ll learn:

- How changing one sentence on your mini site could
double your profits easily.

- How to instantly increase the dollar amount of your
average order (which puts more money into your
pocket).

- The one thing you must add to your ‘download page’
that will instantly increase your income (with no
extra work, once this thing is put into place).

- How to turn your actual product into a money making
machine!

*************************************************
CONCLUSION
*************************************************

Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen’s
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.

Michael believes that it’s important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he’ll gladly do it for free… just to win you
over!

So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here’s the URL:

http://www.minisiteprofitsexposed.com/?thankyou-page=87822

Warmly,
Maggy Tyger

First of all, I want to explain what value is. Value is when you give your audience something that is worth a whole lot more. As you can see in the following illustration, the value you offer your customers increases with levels. For example, if your goal is to sell them your ebook, then your next level would be audio. Consumers will buy the same thing if it is presented differently.

 Sometimes they don’t have time to sit and read, or they like the ability to take the audio with them like on their mp3 player. So they will buy the audio version. Then you help the consumer through each level all the way to the top. You do this by giving them valuable information, when this information goes up the level it is more valuable.

MaverickMoneyMakers Club is a very valuable tool for me as it is helping me go through the levels as well. Currently I am learning how to create audio and video on my computer. Soon I will be able to help you even more with the videos I will be creating.

What I need you to do, is post a comment telling me what it is you want to know in regards to using humor in your advertising. Aside from the obvious: does it work? So take the time to drop me a note and let me know, either by posting a comment or by email: sales @ soloadsonly.com

~ Maggy

Their word of mouth and community outreach has people coming into the stores dressed as cows to get free chicken. What a concept.

At a time when their competitors are struggling, this chain has gone back to the basics.

Today, this chain of restaurants is holding its 5^th annual “Cow Appreciation Day”. Those dressed in full cow attire get a free meal – an entrée, choice of side dish, and a drink – but for those less risky who only show up with a cow printed shirt or accessory will have to settle for just the entrée.

This attempt to get more people to eat chicken has got to be the funniest ever, having cows asking to eat chicken. What a very smart back-to-the-basics publicity move.

Need a cow costume starter kit? Chick-Fil-A offers it up here.

Find your nearest Chick-fil-A location.

I am sorry, but I must get this off my chest. The people over at quantum are now launching a new product, as uch as I loved their other products Special X and Day Job Killer, this CB Quantum Control (not an affiliate link) is not for me. Nor would I recommend it to anyone right now.

Don’t they think that the price they are selling it for is a bit drastic? $997 Did your eyes pop out of your head too? Mine did when I saw it on their order form. This to me is utterly rediculous.

#1 who can afford to throw that kind of money on the table?
#2 if you can afford to do that, than you don’t need his product to begin with.

Then all day long, I kept getting emails from his affiliates who are trying to sell this to make some cash. They must realise how hard it is going to be to sell, cause each one has offered thousands of dollars of their own products if you order through their link.

That is a great strategy to use when promoting as an affiliate, but get real people. Who in their right mind is going to spend that kind of money on a product that is not guaranteed to make you money?

There will be many I am sure, but not the ones who really could benefit from it.

That just ticked me off today, aside from having a dead battery and spending most of my day at the garage. No thanks, I will stick to my Day Job Killer

The things I am learning by reading the material is working for me. And it didn’t cost $997.

The reason for the massive success is simple: people who bought it and used his methods made money, so the success spread and went viral all over the internet! So, you can clearly see that the Day Job Killer is going to be THE number One money-making affiliate guide for 2009! You know you’re playing with a winner who understands affiliate marketing inside out.

The ebook is less than 100 pages and is extremely easy to read. It has no fluff, no hype, no outdated textbook information that doesn’t work in the real world. The techniques are being used right now by a few savvy affiliates who are making a killing online.

The techniques are “stolen” from real internet marketers and gurus who have been using it against the average affiliate. Learning these techniques means beating the gurus at their own game. So, not only do you make easy, day job killing cash, you also get to p*^s off the gurus who have been holding you back…and you get to rob them blind while you laugh all the way to the bank.

The techniques in this ebook are very easy to learn. You don’t have to be a computer genius or learn any special new skills to use them to make big money in affiliate marketing.

 The Day Job Killer methods have been “field-tested” on 12 test subjects just to prove that the techniques will work for any affiliate, regardless of level of experience (it works for newbie and advanced affiliates). Remember that these are techniques secretly being used by successful affiliates and internet marketing gurus right now at the expense of the average affiliate. Those 12 test subjects are now making money (the most successful of them now makes over $500 a day and the least successful is making $150 a day).

The ebook contains original and unique information and techniques: Most “make-money” ebooks are just a re-hash of the same techniques found in all the others. This is why those techniques hardly ever work in the real world. These are not techniques that you will find in a hundred other ebooks or guides. The information contained in The Day Job Killer doesn’t exist in any other ebook so you know you’re getting hard-core, cutting edge ways of making money.

You don’t have to be rich or have a lot of money to invest in order to start making money with The Day Job Killer techniques. Inside this ebook, you will find little-known ways of affiliate marketing which will generate a huge profit…but without having to spend a lot of money to implement them. You will learn tricks and short-cut ways of using Google Adwords to maximize your income while avoiding any potential losses in the process.

You will be entitled to free lifetime updates on The Day Job Killer program. These techniques are so hard-core and stealthy that they work phenomenally well in today’s affiliate marketplace. But of course, as we know, nothing on the internet ever stays the same. When these internet changes happen, The Day Job Killer will get updated to reflect them so that you continue to make money. And as a buyer of the ebook, you will receive these updates to the program for free whenever they occur, no matter how long ago you bought your copy.

 No gurus allowed! The Day Job Killer ebook is not written by a big name internet marketing guru who can’t even relate to the average hard-working but frustrated affiliate. The Day Job Killer is written by a guy who himself was a struggling affiliate too, not so long ago. So you’re reading the words of someone who can connect to the underlying feelings of failure and frustration of not succeeding online. So the techniques are designed to be brutal towards the gurus, but devastatingly effective for the long-suffering affiliate to make fast, easy cash from the internet.

I am so happy to have my copy of this ebook. I highly recommend it to everyone who is serious about making money online. The Day Job Killer

Technorati ranks your blog, blogs with a higher blog ranking is considered to be one of the popular blogs and one of the best blogs in that category.

The more blogs that link to you, the higher your blog ranking and blog authority will be. The higher your authority number the better your position is.

Blog Ranking is a ranking of how far you are from the highest authority blog. Remember, the smaller the number of rank the better you are in the rankings. In this case, the closer you are to the highest ranked. To increase your blog ranking and authority I found this helpful article.

With everything that Technorati offers, I can honestly say I love it. I will be adding more of my blogs to Technorati.

This is a valuable tool for serious bloggers. You can scan through the website using their search engine and be able to keep on top of your competition, see what is popular, or even check out how other bloggers are using their tags effectively and come up with some ideas of your own. You can also syndicate your blog, find other blogs in your niche, and exchange links with other blogs.

This is a great way to come up with ideas for ebooks, and articles for your blog. You can also make money by checking out the most popular blogs and see what private advertising they use on their blog.

There are two things I highly suggest you do:

1. Ping Technorati everytime you post to your blog
2. Add your Twitter blog to Technorati.

Once you signup and claim your blogs make sure that you set yoru blog up to ping Technorati everytime your post to your blog. Add this line to your ping list inside your Wordpress dashboard (under – settings/writing) in the update services area add this link: http://rpc.technorati.com/rpc/ping

As many of my friends know, I am a huge fan of Twitter. I came across a site this morning that shows you how to add your twitter blog to Technorati. To learn how to do this click here

You can also check out these resources for bloggers:

1. Blog Mastermind Blog Mentoring Program – one the best coaching and mentoring programs for bloggers

2. Technorati’s State of the Blogosphere – a five-part report on blogging that every blogger should read

3. ProBlogger by David Rowse – Secrets for Blogging Your Way to a Six-Figure Income

4. Blogging for Fame and Fortune by: Jason R. Rich – Gain the competitive advantage using expert advice from the world’s best known bloggers and blog experts

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/

10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
http://www.free-counters.net/

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.